Vision: a future Hygiene & Beauty Pole under exploration

Important: as of today, Nouryla does not yet market any products in the Hygiene & Beauty segment. The Hygiene & Beauty Pole is a future initiative, currently under reflection within the group. This article shares our vision and the open questions we are asking ourselves, without anticipating products, ranges or figures that do not yet exist.

Today: Nouryla is a player in the agri-food industry

Our current activity is exclusively focused on food: vacuum-packed fresh fries with our Kroustis brand (11x11 caliber, 7-day shelf life) and ultra-fresh bakery with Noblépis (3-day shelf life, just-in-time flow, 100% French-origin flour from Grands Moulins de Paris). All production is concentrated at our single Trappes (78) site, where 21 employees orchestrate the entire chain.

The Hygiene & Beauty Pole is, at this stage, only a future reflection. No range has been launched, no product is marketed, no figures are communicated. It is important to say it clearly, out of concern for transparency with our partners and our customers.

« Before opening a new pole, we impose on ourselves the same discipline as for food: a clear specification, a structured quality approach, reliable partners. As long as this foundation is not laid, we do not move forward. »

The open questions we are asking ourselves

If the hypothesis of a Hygiene & Beauty Pole were to materialize, we would want to build it with the same rigor applied today to food. Several topics remain to be examined:

• Strategic relevance: does this project make sense with regard to our agri-food core business?
• Sourcing and partners: with which players to build a responsible and traceable supply chain?
• Industrial tool: would a dedicated site be needed or a logic shared with Trappes?
• Regulatory framework: appropriation of European cosmetic regulation upstream of any launch.
• CSR consistency: short-circuit, resource sobriety, waste management — how to transpose our current approach?

Our principle: never promise what we cannot deliver

On food, Nouryla applies a simple discipline: no frozen when we announce fresh, no customer batch without a downstream traceability number, no ISO certification communicated as long as it is not obtained (our ISO 9001 / 14001 / 22000 trajectory is announced as «in progress», not as acquired).

This same requirement applies to the communication of any future pole: as long as a range does not concretely exist, we do not describe it. This is our way of respecting distributors, end customers and our teams.

And next?

Our current priority remains clear: consolidate the Kroustis brand (vacuum-packed fresh fries, 11x11 caliber, 3,5 t/h capacity), amplify Noblépis (8000 pieces/day, 3-day shelf life), deploy the MAP project that will extend fries shelf life from 7 to 12-15 days to open the national market with STEF, and continue our ISO 9001 / 14001 / 22000 trajectory.

If a Hygiene & Beauty Pole were to see the light of day, it will be announced with concrete, verifiable and traceable elements, not before. In the meantime, we remain open to partners who wish to discuss this exploratory direction.