Logistics & Distribution
Central hub in Trappes, in-house Île-de-France fleet, STEF partnership for nationwide reach: Nouryla orchestrates a digitalized supply chain from sourcing to dawn delivery.
A balancedsourcing strategy
An ultra-local core network in France paired with a European backup network to guarantee quality, volumes and supply continuity.
Core network (Potatoes)
French growers within 250 km of Paris as a priority. Reduced carbon footprint, optimal responsiveness and support for local agriculture.
HVE: High Environmental ValueBackup network (Europe)
Partners in the Netherlands and Belgium to offset seasonality, secure high volumes and uphold our quality specifications.
Netherlands & BelgiumBakery: Île-de-France
Main strategic partner in Île-de-France (ultra-short loop to Trappes). Signature ingredient: Grands Moulins de Paris flour, 100% France origin.
Grands Moulins de ParisDelivery Zones
Our in-house fleet serves Île-de-France daily. For nationwide flows, we rely on STEF, the leader in temperature-controlled transport.
Outside Île-de-France
STEF nationwide partnership
Beyond Île-de-France, we rely on STEF, the European leader in temperature-controlled transport, to deliver Lille, Strasbourg, Lyon, Bordeaux, Marseille and every major French city. European rollout in preparation.
A 5-step ordering process
70% of orders flow through the OrderLion app, synced with our CorLink ERP. Strict 5pm cut-off → next-day delivery (J+1).
01
Onboarding & digitalization
Customer account validation, OrderLion app installation and configuration on their devices. Instant personalized catalog and pricing. Zero-paper / zero-manual strategy.
02
Order entry / Reminders / Support
Strict 5pm cut-off. Our sales support team monitors every day so no client misses out: automatic SMS reminders, human intervention, support and live chat in the app.
03
ERP sync
Validated orders are pushed automatically into the CorLink ERP. A unique order number is generated for end-to-end traceability, with just-in-time volume adjustments.
04
Traceability & Delivery Notes
Automatic delivery-note generation via the ERP under sales-support oversight. Each fries delivery note carries a lot number that exactly matches the processed potato batch. Precision on the 11x11 caliber and bakery carton counts.
05
Invoicing & cycle close
Delivery notes grouped at end of cycle (60-70% of revenue on weekly cycles). The ERP issues and sends invoices automatically.
Delivery Modes
5pm cut-off, in-house Île-de-France fleet, STEF nationwide partnership, MAP packaging rollout in preparation.
5pm cut-off / Next-day delivery (J+1)
Any order validated before 5pm is prepared overnight and delivered at dawn the next day. The Nouryla daily standard across Île-de-France.
In-house Île-de-France fleet
5 vehicles under 3,5 t driven by 5 drivers and their team lead. Routes palletized by geographic zone to minimize loading time.
STEF nationwide network
For nationwide flows outside Île-de-France, we rely on STEF, the leader in temperature-controlled transport for fresh products.
European rollout
Packaging evolution toward Modified Atmosphere Packaging (Nitrogen/CO2) to extend the fries shelf life from 7 to 12-15 days and prepare for export.
Packaging & Last mile
Vacuum-sealing for fries, freshness cartons for bakery, zone-based palletization and a buffer cold room between 2°C and 4°C.
Vacuum-sealed fries
Automatic weighing, vacuum-sealed bagging at guaranteed net weight. 7-day shelf life, 11x11 caliber, 70% skin-on fries.
- Automatic weighing
- Vacuum-sealed, 7-day shelf life
- 11x11 caliber
Bakery freshness cartons
Dispatched in freshness cartons with a base liner, an essential hygiene barrier. Sorting and palletization by geographic zone.
- Base liner
- Zone-based sorting
- Bakery shelf life: 3 days
Zone-based palletization
Overnight palletized prep based on the delivery zone (Paris vs Greater Île-de-France) to minimize loading time and speed up routes.
- Paris / Greater Île-de-France
- Overnight prep
- Dawn departure
Buffer cold room
Buffer storage in a cold room between 2°C and 4°C. Systematic temperature check of every truck before each departure.
- 2°C to 4°C
- Truck temperature check
- End-to-end traceability
A single platform:
25-32 Avenue des Frères Lumières, 78190 Trappes
The entire Nouryla chain is concentrated on a single Trappes site: digitalized reception and storage via the CorLink ERP, vegetable line (3,5 t/h capacity), bakery line (8 000 pieces/day just-in-time), buffer cold room and overnight prep.
Responsible logistics
Local sourcing, HVE certification, end-to-end digitalization, just-in-time bakery production: four levers for a lean and reliable supply chain.
Ultra-local sourcing
Core potato network: French growers located within 250 km of Paris. Reduced carbon footprint, optimal responsiveness and support for local agriculture.
HVE & sustainable farming
Potatoes certified High Environmental Value. Bakery 100% France origin with Grands Moulins de Paris flour, premium milling quality.
Zero paper / zero manual
Comprehensive digitalization strategy: 100% conversion to the OrderLion app to reduce input errors, eliminate paper and ease the sales-support workload.
Just-in-time bakery production
Direct link between the ordering app and the factory: just-in-time volume adjustments, essential for the critical 3-day shelf life on breads.
Ready to integrate Nouryla into your supply chain?
5pm cut-off, dawn next-day delivery (J+1), OrderLion app synced with the ERP: contact our team for a quote tailored to your volumes and frequency.