Our Story
It all begins in 2015 with the intuition of the perfect fry. Ten years later, Nouryla delivers more than 250 clients every day in Île-de-France from its Trappes site: fresh fries and ultra-fresh bakery, made on-site.
Nouryla was born of an intuition
In 2015, Hédi (former restaurateur) and Abdallah (engineer) made the same observation: fresh fries are massively in demand from consumers, yet paradoxically very hard for B2B professionals to source. From this intuition emerged the first fresh-potato processing plant in Île-de-France.
In 2019, guided by the same values of freshness and quality, we integrated our own bakery workshop: burger buns, bagels, hot-dog and Philly buns, all produced the same day. We now master the entire winning combo of premium quick-service catering.
Today, Nouryla brings together two strong brands (Kroustis for fries and Noblépis for bakery) and delivers more than 250 clients every day from its Trappes site (Paris region), with an in-house fleet and a team of 21 committed members.
"Fresh fries were everywhere in demand and nowhere available for B2B professionals. We made it the starting point of an industrial venture rooted in Trappes."
Vision & Mission
"To become the French benchmark for freshness made for foodservice professionals."
With the MAP project, the STEF partnership and the ISO trajectory, we are preparing the rollout beyond Île-de-France and then across Europe, without ever compromising on the freshness that defines our signature.
"To produce fresh fries and ultra-fresh breads every day, and to deliver them same-day to more than 250 demanding professionals."
From the short supply chain with our local growers to our in-house delivery fleet, every link is designed to guarantee freshness, traceability and consistency, from field to counter.
Our Founding Values
Five concrete principles guide our Trappes workshop every day and make the difference for our 250+ clients delivered daily.
Freshness
France's leading fresh-foods manufacturer in Île-de-France. From potato to fry, from sourdough to bun, every product leaves the workshop ultra-fresh and goes out for delivery the same day.
Traceability
Full traceability from raw-material reception to the end consumer. Short supply chain with our local growers and regular laboratory testing.
Quality
HACCP applied strictly and a certification trajectory toward ISO 9001, 14001 and 22000. Quality is non-negotiable: it is the promise we keep with more than 250 clients every day.
Innovation
MAP project to extend fries shelf life from 7 to 12-15 days, in-house water treatment unit to recycle production water, liquid eggs to eliminate sanitary risks: we innovate to deliver further and cleaner.
Local roots
Single site in Trappes (Paris region), partner growers in short supply chain, route optimization to reduce the carbon footprint and food-waste recovery: a responsible manufacturer, rooted in its region.
Industrial Profile
A single site in Trappes, more than €3M in revenue and a trajectory aiming at 300+ active clients and a national rollout.
3.5 t/h
Fresh fries production capacity
8,000
Bakery pieces produced per day
21
Team members in Trappes
250+
Clients delivered every day in Île-de-France
The Four Acts of Nouryla
From the intuition of the perfect fry in 2015 to tomorrow's national expansion, each act builds the next.
Semi-industrial excellence & local roots
Single site in Trappes (Paris region), capacity of 3.5 tonnes of fries per hour and 8,000 bakery pieces per day. More than 250 clients delivered daily in Île-de-France and bordering regions by our in-house fleet. 21 team members (bakers, fries operators, maintenance technician, drivers and sales-support team) committed to a concrete CSR approach: short supply chain, full traceability, laboratory testing and waste recovery.
The Nouryla Team
21 team members gathered in Trappes: our co-founders Hédi and Abdallah, our bakers, our fries operators, our drivers and our support team bring freshness to life every day.
Hédi
Co-founder, Restaurateur vision
Abdallah
Co-founder, Engineering vision
Bakery Workshop
6 bakers, 8,000 pieces/day
Fries Workshop
3 operators, 3.5 t/h
Logistics
5 drivers & 1 supervisor
Sales Support & Maintenance
Support & technical team
Freshness, the concrete way
HACCP, ISO 9001/14001/22000 trajectory, full traceability, short supply chain: discover the quality approach that secures every delivery from Trappes.