Quality and traceability: the pillars of our commitment

At Nouryla, quality is not a marketing promise: it is an industrial discipline. On our single Trappes (78) site, our 21 employees apply the HACCP approach strictly, follow a clear ISO trajectory and ensure downstream traceability from the potato big bag to the customer delivery note. A deep dive into our quality pillars.

HACCP applied strictly, CCP on every line

The HACCP (Hazard Analysis Critical Control Point) approach is applied strictly across our entire industrial setup. Each line (Kroustis fries, Noblepis bakery) has its own critical control points (CCP), identified, measured and documented in real time. Mixing, fermentation, baking on the bakery side; washing, cutting, blanching, bagging on the fries side: no link in the chain is left to chance.

On the bakery raw material side, we made a demanding choice: replacing shell eggs with pasteurized liquid eggs. A food safety measure that eliminates a major microbiological risk. It's typical of our approach: don't just tick the compliance box, go one step beyond.

« When a customer receives their fries delivery note, the lot number shown corresponds exactly to the processed potato batch. That's real traceability: not a theory, but a chain of identifiers that goes from the bag back to the field. »

HVE and ISO trajectory: a structuring direction

On the sourcing side, we prioritize potato growers committed to the HVE (High Environmental Value) approach, within a radius of less than 250 km around Paris. It's a requirement we apply across the whole supply chain. In parallel, we have engaged an ambitious normative trajectory to structure our management:

• ISO 9001: quality management, formalize processes, continuous improvement
• ISO 14001: environmental management, monitoring of the ecological footprint
• ISO 22000: food safety, a natural extension of our HACCP
• HVE for potatoes: sourcing requirement built into our supplier specifications

Downstream traceability: from big bag to delivery note

Each big bag of potatoes received on our site carries a unique identifier. This identifier follows the material through the 7 transformation steps and ends up, at the very end of the chain, on the customer fries delivery note. The lot number shown matches exactly the processed potato batch: real, verifiable, immediate downstream traceability.

This traceability is powered by a duo of ERPs: CorLink. These tools centralize all production, stock, logistics and invoicing data and ensure an end-to-end audit trail. If a recall is needed, we have the necessary information within minutes.

Regular lab checks and environmental commitment

Beyond internal in-line controls, we carry out regular laboratory checks on each product family: microbiological, physico-chemical and organoleptic analyses. These external analyses provide an independent perspective and allow us to verify lot conformity over time, batch after batch.

On the environmental side, we have recently installed a water treatment plant that recycles production water and significantly reduces our consumption. Potato waste is recovered in dedicated bins (animal feed, methanization). Our Trappes site (25 avenue des Frères Lumière, 78190 Trappes) is designed as a responsible industrial tool, aligned with our ISO 14001 trajectory.