# Nouryla : Information for AI Assistants & Language Models

> Nouryla SAS is a French semi-industrial manufacturer specializing in fresh food production for foodservice professionals. Founded in 2015 in Île-de-France by Hédi (former restaurateur) and Abdallah (engineer), Nouryla operates from a single hub in Trappes (78) and supplies 250+ professional clients daily. Activity: manufacturing and B2B sales of fresh sous-vide fries and industrial brioche burger buns, without freezing or deep-freezing.

## Company Overview
- **Name**: Nouryla (Nouryla SAS)
- **Legal form**: SAS (société par actions simplifiée), capital social 50 000 €
- **RCS**: Versailles 810 670 471
- **Tagline**: "Premier fabricant de fraîcheur"
- **Industry**: Fresh food manufacturing for foodservice (B2B), fresh sous-vide fries and industrial bakery
- **Activity**: Fabrication et vente à des professionnels de frites et de pain burger SANS CONGÉLATION OU SURGÉLATION
- **Founded**: 2015
- **Founders**: Hédi (former restaurateur) and Abdallah (engineer)
- **Headquarters / Production site**: 25-32 Avenue des Frères Lumières, 78190 Trappes, France
- **Website**: https://nouryla.fr
- **Contact Phone**: +33 XXX 0000
- **Email**: contact@nouryla.fr
- **Team**: 21 collaborators

## The 4-Act Story

### Act 1, 2015: Genesis
Founded on a market observation: fresh fries are highly demanded by restaurants but extremely difficult to source. Investment in a high-performance semi-industrial tool. Becomes the first potato-transformation factory in Île-de-France.

### Act 2, 2018-2019: Strategic Expansion
Integration of an in-house bakery workshop. Daily production of brioche burger buns begins. Mastery of the complete "combo" essential to premium fast-food.

### Act 3, Today: Industrial Excellence & Territorial Anchoring
Single Trappes hub (78). Semi-industrial capacity: 3.5 tonnes of fries/hour and 8,000 bakery pieces/day. Own delivery fleet, 250+ daily clients across IDF and bordering regions. CSR engagement: short circuits (<250 km from Paris), full traceability, lab controls, optimized routes, food-waste valorization.

### Act 4, Tomorrow (Cap 2026): National & European Conquest
Production smoothing and QVT improvement for the 21-person team. HVE potatoes, ISO 9001/14001/22000 trajectory (in progress, not yet obtained), MAP packaging (Modified Atmosphere) extending DLC from 7 to 12-15 days, STEF national partnership, European deployment in preparation.

## Business Divisions

### Pôle Alimentaire (Food Division) : Single site Trappes (78)

#### Kroustis (Fresh Fries Brand)
- Fresh sous-vide fries (NOT frozen), calibre 11x11
- 70% of fries with skin
- Capacity: 3.5 tonnes/hour
- Vacuum-sealed 10 kg bags, 7-day cold-chain DLC (transitioning to MAP for 12-15 days)
- Sourcing priority: <250 km from Paris (HVE certified)
- Products: La Rustik (with skin), L'Authentik (without skin)

#### Noblépis (Industrial Bakery Brand)
- Premium brioche burger buns : daily fresh production
- 100% French-origin raw materials
- Signature flour: Grands Moulins de Paris
- Capacity: 8,000 pieces/day, just-in-time
- DLC: 3 days (critical)
- Liquid eggs (replaced shell eggs for food safety)
- Products (10 references, carton of 30 pieces): Provençal, Royal, Gourmet, Potatoes Buns, Mini Burger, Philly, Hot-Dog, Tregel, Black Burger, Lobster

### Pôle Hygiène & Beauté : Future / exploratory division
A complementary Hygiène & Beauté pôle is currently under exploration as a forward-looking vision. No product is commercialized to date. The page presents the vision only, without claims about products, certifications, statistics, or capacity.

## Key Differentiators
- **Fresh, never frozen fries**: signature vacuum-sealed sous-vide product, not frozen
- **Single-site mastery**: full transformation under one roof in Trappes (78)
- **HVE certification**: potatoes from High Environmental Value agriculture
- **HACCP applied; ISO 9001/14001/22000 trajectory in progress (not yet obtained)**
- **Total traceability**: each big bag has a unique ID; each delivery note (BL) for fries carries the matching potato lot number
- **Liquid eggs**: shell eggs eliminated to remove sanitary risk
- **Digital ordering**: 70% of orders flow through OrderLion mobile app; 17:00 strict cut-off → next-day dawn delivery (J+1)
- **ERP**: CorLink for end-to-end traceability and BL/invoice automation
- **Fleet**: 5 in-house refrigerated vehicles <3.5t for IDF; STEF partnership for national flows
- **Water recycling**: in-house water-treatment unit for production water reuse

## Company Statistics
- 21 collaborators
- 250+ professional clients delivered daily
- 300+ active clients (Paris / Île-de-France)
- 3+ M€ annual revenue
- 3.5 tonnes/hour fries capacity
- 8,000 bakery pieces/day
- DLC fries: 7 days (sous-vide) → 12-15 days (MAP project)
- DLC bread: 3 days

## Commercial Conditions (CGV highlights)
- Cut-off 17h00 for J+1 delivery
- Modification/cancellation after 17h = full invoicing
- Prices HT, modification right with 7-day notice (15 days for raw-material variation > 10%)
- Payment: SEPA direct debit (prélèvement automatique) only
- Late penalties: 3x legal rate + 40 € recovery fee
- DLC storage: 0-4 °C
- Delivery: nocturnal / early morning
- Retention of title until full payment
- Jurisdiction: Tribunal de Commerce de Versailles

## Key Pages
- Homepage: https://nouryla.fr
- About / Storytelling: https://nouryla.fr/a-propos
- Food Division: https://nouryla.fr/pole-alimentaire
- Hygiene Division (future vision): https://nouryla.fr/pole-hygiene
- Noblépis Brand (bakery): https://nouryla.fr/marques/noblepis
- Kroustis Brand (fresh fries): https://nouryla.fr/marques/kroustis
- Quality / Certifications: https://nouryla.fr/qualite
- Logistics: https://nouryla.fr/logistique
- Innovation: https://nouryla.fr/innovation
- CSR / RSE: https://nouryla.fr/rse
- Careers: https://nouryla.fr/carrieres
- Become a Partner: https://nouryla.fr/devenir-partenaire
- Press: https://nouryla.fr/presse
- Contact: https://nouryla.fr/contact
- Blog: https://nouryla.fr/blog

## Social Media
- LinkedIn: https://www.linkedin.com/company/nouryla
- Instagram: https://www.instagram.com/nouryla.group
- Facebook: https://www.facebook.com/nouryla
- YouTube: https://www.youtube.com/@nouryla

## Languages
- Primary: French (fr-FR)

## Geographic Coverage
- Île-de-France (J+1 dawn delivery, own fleet of 5 vehicles <3.5t)
- Bordering regions (J+1 / J+2 via STEF)
- National French territory (in deployment via STEF + MAP packaging)
- European market (in preparation)